Now available Β· Early access open

Your beauty,
understood deeply

Ewamo is the AI companion that learns your skin, your mood, your rituals β€” and connects you with products, routines, and insights that actually work for you.

Skin Match
94%
Serum compatibility
ewamo 🌿
Good morning, Adaeze ✨
Your skin is looking radiant today
😴
🌿
✨
πŸ’ͺ
Today's Routine
Evening Ritual Β· 4 steps
Estimated 8 minutes
Recommended For You
Bakuchiol Night Oil
98% match Β· Melanin-safe Β· Fragrance-free
Insight
Skin clarity improved 18% since you started your sleep tracking
Ingredients
Clean ✦
No flagged actives

Beauty is personal. Most products aren't.

The global beauty industry generates billions in revenue but has never truly solved personalisation β€” especially for melanin-rich skin, natural textures, and the emotional dimensions of self-care.

🌊

Overwhelming Choice

Over 40,000 beauty products launch every year. With no reliable personalisation, most consumers buy on hype, return products that don't work, and repeat the cycle.

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Built for Someone Else

Mainstream beauty AI was trained on limited skin tone diversity. Melanin-rich skin, natural hair textures, and African beauty traditions are afterthoughts β€” if considered at all.

🧠

The Mind-Body Gap

Stress breaks out on your skin. Poor sleep dulls your complexion. The connection between emotional state and skin health is real β€” but no beauty app tracks it.

Recommended for you β€” not just your skin type

Ewamo builds a deep personal profile β€” skin tone, texture, concerns, values, budget, climate β€” and uses it to surface products with a specificity no algorithm has managed before.

  • Melanin-aware personalisation engine
  • Filters for vegan, fragrance-free, locally-made, and more
  • Recommendations that adapt as your skin and mood change
  • No paid placements in your personal feed β€” ever
Explore Features
Bakuchiol Night Oil 98% match
Melanin-safe Fragrance-free New
Turmeric & Shea Mask 96% match
Melanin-safe Fragrance-free
Rosehip Vitamin C Serum 94% match
Melanin-safe Fragrance-free
Ingredient Scan πŸ”
SCANNING
Cetaphil Moisturising Cream
INGREDIENTS DETECTED
Glycerin βœ“ Panthenol βœ“ Niacinamide βœ“ Dimethicone ⚠ Allantoin βœ“ Parfum βœ—
YOUR PROFILE FLAG
Parfum is commonly associated with irritation for sensitive skin types. Consider fragrance-free alternatives.

Know exactly what you're putting on your skin

Scan any product and get an instant, plain-language breakdown of every ingredient β€” what it does, how it interacts with your profile, and whether you should be cautious.

  • Instant ingredient decode for any product
  • Personalised flags based on your skin concerns
  • Active ingredient compatibility checker
  • Clean beauty filter β€” hormone disruptors, allergens, irritants

Simple, honest pricing

Start free and upgrade when you're ready. No hidden fees.

Free

Everything you need to get started

$0
forever
  • AI product discovery (5/month)
  • Basic routine builder
  • Ingredient scanner (10 scans/month)
  • Mood check-in
  • Community access
Get Started Free

Ritual

The complete wellness experience

$19.99
per month
  • Everything in Glow
  • Advanced wellness correlations
  • Cycle & hormonal tracking
  • Expert routine consultations
  • Early access to new features
  • Exclusive brand offers
Start Ritual Plan

Beauty rooted in knowing yourself

Ewamo β€” from the Yoruba αΊΉwΓ  (beauty) and Γ¬mọ (knowledge). Built for every skin, every tone, every ritual.

Start Your Journey